About
The person behind the reports
Daniel Kelly
Chartered Accountant
Most businesses have the data. What they don't have is someone who can turn it into reporting that changes how they operate. I'm a Chartered Accountant with a background in commercial finance. I've worked as a Financial Controller and Head of Finance across different industries, so I understand the business problems first and then build the solution. That means you don't need to write a detailed brief or know exactly what you need.
I work with you to figure out what information matters, then build a solution designed to help you take action, not just display data. Whether it's a board pack, financial reporting, divisional performance, or operational detail, you should be able to open it and know what to do next.
My Approach
I need to understand your business before I touch the data. What decisions are you trying to make? What information is missing? The right report answers the questions you're actually asking.
Clean data, fast reports, layouts that make sense. No black boxes or fragile formulas that break when someone looks at them wrong. Built to last, not just to demo well.
You'll know how it works. Training and documentation included, so your team can use it confidently.